Building Moments That Imprint: Insights from GOODco. with Laura Kate Whitney

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Join Bill and his guest, Laura Kate Whitney, as they delve into the world of GOODco., a boutique integrated marketing studio dedicated to crafting brand experiences that forge connections between people, places, and purpose. As an “Experience Architect”, Laura Kate assists companies in transcending transactional interactions to design moments that leave a lasting imprint—whether on stage, screen, or in the physical world.


GOODco. seamlessly integrates storytelling, event design, and brand strategy to develop meaningful and measurable campaigns for founders, nonprofits, cultural institutions, and burgeoning companies that recognize the significance of experiences (rather than merely products or clicks) as the emerging competitive advantage. As the global landscape undergoes a profound transformation driven by digitization and automation, GOODco. firmly believes that human-centered experiences will assume paramount importance.


In this podcast episode, Laura Kate shares her insights on marketing with intentionality, the evolving landscape of brand-building, and the compelling rationale behind pursuing GOOD work as a profitable endeavor.


https://www.heygoodco.com (https://www.heygoodco.com/)


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