The Curiosity That Led to Modern Branding: Moving from Ads to Strategy
Автор: BRANDIDOS
Загружено: 2026-01-20
Просмотров: 9
Описание:
Juan Tejeda (ex-McKinsey, BCG, and Founder of Leadershift Club) traces the start of his 20+ year career in branding. He reveals the pivotal moment he realized that traditional advertising and marketing weren't enough. It wasn't about how products presented themselves, but about asking: "What is it that we are actually trying to communicate?"
This fundamental curiosity led him to in-depth brand consulting and eventually laid the foundation for his work with top consultancies and the creation of the Leadership Club.
Full Episode: • Juan Tejeda on Purpose, AI, and the Discip...
#BrandingEvolution #BrandStrategy #CareerShift #AdvertisingVsBranding #MarketingStrategy #JuanTejeda #BRANDIDOS #Curiosity #BusinessStrategy #DesignThinkingTikTok Video Description
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