HOW ZOMATO ALMOST LOST ITS BRAND TO COPYCATS

Описание: Zomato Almost Lost Its Brand to Copycats | IP Autopsy Ep. 01
In 2021, fake delivery agents wearing Zomato uniforms were running ghost kitchen scams across Delhi. Customers lost money. Zomato's reputation took a hit. And a gap in their IP armour made it possible.
In this episode of IP Autopsy, we break down exactly how Zomato built — and almost failed to protect — one of India's most recognisable startup brands. We cover trademark registration, well-known trademark status, trade dress, domain protection, and the Customs IP filing that should have been done earlier.
If you're building a startup in India, this is the most important IP lesson you will watch this year.

CHAPTER TIMESTAMPS (for video description)
0:00 — The fake Zomato scam that shocked Delhi
0:55 — From Foodiebay to Zomato — the IP origin story
3:10 — The first wave: lookalike apps
4:00 — The second wave: physical brand hijackers
5:30 — IP Autopsy: 5 legal tools explained
5:45 — Tool 1: Trademark registration and the class system
7:00 — Tool 2: Well-known trademark status
8:00 — Tool 3: Trade dress and passing off
8:50 — Tool 4: Domain name protection
9:30 — Tool 5: Customs IP recording (the one used too late)
10:00 — The 5-step Copy Proof checklist for founders
13:30 — Free IP checklist download + subscribe

Chapters: 0:00 The fake Zomato scam 0:55 The IP origin story 5:30 IP Autopsy: 5 legal tools 10:00 The Copy Proof checklist 13:30 Free download + subscribe

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