Fix vague headlines in 54.1 seconds
Автор: Nick Bandy
Загружено: 2024-10-04
Просмотров: 519
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Quick, tell me what sounds better:
“Most car owners prefer Meguiar's”
Versus…
“91% of car owners prefer Meguiar's”
Both headlines say the same thing, but the second is clearly better—because it’s more specific.
Specific = credible. Numbers are easier for us to process than words like “most.” They’re also more memorable.
OK, let’s try a harder one. Which headline is better:
“91.9% of car owners prefer Meguiar’s”
Or…
“92% of car owners prefer Meguiar’s”
If you said “91.9%,” you’re right! At a certain point, you might think we’re splitting hairs—but I give this headline an edge for two reasons:
91.9% is an odd number, and odd numbers are more eye-catching, and
91.9% is more specific than 92%--making it seem more authentic.
Try to work some ultra-specifics into your next headline—I’m 99.7% sure it’ll work.
#businessgrowth #copywritingtips #marketingprinciples #marketingcampaign #marketingonline #marketingstrategies #copywriting
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