Massimo Giorgetti presents latest collection for MSGM at Milan Fashion Week

Описание: (17 Jun 2023)
ASSOCIATED PRESS
Milan, 17 June 2023
1. Exterior of venue
2. Various of models backstage
3. Designer Massimo Giorgetti checking light before the show
4. SOUNDBITE (Italian) Massimo Giorgetti, designer: "The inspiration is a real trip I made in March in Tanzania, where I tried to capture the wake up moment early in the morning, between 4 and 5, when the dream gets interrupted and you find yourself in the middle of the savannah, the desert, surrounded by animals, and I tried to bring this moment into the collection. With the colors of the earth, the blown colors, the sand, the soil, the clay and all the prints were made from my iPhone photos. Therefore, it is a very personal collections, reflecting this moment for me personally, about what I want from fashion: well-tailored garments, cotton, sartorial, light wool, Made-in-Italy. Even Italy, although here we are talking about the savannah, about Africa etc… it really reflects a personal moment of my life, and that is why it is so personal."
5. Various backstage preps
6. Guest taking a selfie
7. Various of catwalk
8. Designer Massimo Giorgetti closing the show.
STORYLINE:
MSGM, at 13, is growing up.

Creative director and fashion house founder Massimo Giorgetti said backstage that the collection was inspired by a recent trip to Tanzania, specifically the hours just before sunrise, which he likened to the moment ’’when you realize a desire to grow up, but remain youthful in the head.”

Models — including some older men, in a brand-first — emerged through mist into a striated cavern beneath Milan’s main railroad tracks, as if from a cave into the African dawn. They were accompanied by rhythmic electronic music.

Giorgetti’s own iPhone vacation images became prints and motifs: sunset ombre on T-shirts and knitwear, frayed cotton recalling zebra prints but in monochrome tops or suits, striated eco-leathers imitating the geological formations on overcoats.

Silhouettes were grown up, with nary a sweatshirt. For the maturing MSGM audience there were oversized suits in jacquard earth tones, purple wisteria or celeste blouses with big-pocketed cargo pants. Protective canvas hats snapped around the neck, creating a collar, when not in use. Soft high top hiking boots, moccasins and loafers finished the looks, with jewelry of polished stone or raw amethyst.

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