Why Does Hair Color Fade? | Wella Professionals

Описание: Did you know that 58% of women over the age of 15 color their hair?
But only 1 in 10 are using proper color care products at home.
It’s our job to make sure clients leave the salon with everything they need to protect their hair and keep it healthy. It also makes our life easier when they come in for their next color service.
Here are a few reasons why hair color fades:
Hair color fades due to a combination of chemical, environmental, and physical factors that affect both natural and color-treated hair.
Let’s break it down:
• UV exposure: Sunlight acts as a natural bleach on colored and natural hair. UV rays can break down the hair’s pigment, leading to fading and loss of vibrancy.
• Water: Believe it or not, water can strip hair color, especially hot water, because it opens the cuticle, allowing color molecules to escape more easily, leading to faster fading. And repeated washing can excellerate fade faster!
• Porosity: The more porous the hair, the faster the color is lost, since an open cuticle allows color molecules to escape more easily.
That’s why we’re so excited to introduce New Ultimate Color, color vibrancy for up to 10 weeks*, revitalized hair from the first wash, with Glycine and B5.
A color care line with patented technology that treats the hair from the inside out, designed to minimize water exposure for color vibrancy for up to 10 weeks*
It’s not just care — it’s the next level of color care.
*With regular use of ULTIMATE COLOR regimen from salon to home.

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