Purposely.ai at ODSC: How to Equip your Marketing team with data-driven Creative Insights
Автор: Purposely-ai
Загружено: 2025-05-30
Просмотров: 18
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Marketing teams often rely on guesswork when making creative decisions, costing resources and putting pressure on data science teams to retroactively explain what went wrong. At Purposely.ai, we’re building tools that empower marketers to make smarter, data-driven creative choices on their own, without overloading analysts or designers.
We had the privilege of presenting at the Open Data Science Conference (ODSC) on May 15, 2025 in Boston, and the interest we saw validated what we’ve known for a while: this is a problem that deeply resonates with data professionals and marketers alike. We shared how our platform leverages causal inference and AI techniques like computer vision and NLP to close the gap between creative intuition and analytical rigor. If you're a marketer tired of flying blind, or a data scientist buried under requests from marketing/brand teams, we’d love to show you what we’re building.
Read blog post here: https://www.purposely.ai/articles/data-sci...
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