What is Generative Engine Optimization (GEO)? | Leah The Lawyer

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ZeroAds.Co helps lawyers build authority through strategic content that gets naturally referenced by AI systems like ChatGPT and Google AI Overviews.

GEO is a content strategy that helps you show up in AI-generated responses—on tools like ChatGPT, Perplexity, and Google AI Overviews.
Unlike traditional SEO, which focuses on search engine rankings, or AEO (Answer Engine Optimization), which targets short answer boxes—GEO is about training large language models (LLMs) to recognize your legal expertise, your authority, and your content as trustworthy.
When done correctly, GEO increases the chances that your law firm will be recommended directly in AI responses.

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