The BEST Way To Test Demand Gen Campaigns in Google Ads

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In this video, you'll learn how to effectively test Demand Generation campaigns in Google Ads for much cleaner and reliable data. I'll guide you through step-by-step strategies and offer key insights to optimize your testing process.

Understand the importance of dividing your audience to avoid overlap.
Discover why using Experiments in Google Ads is crucial for accuracy.
Learn how to effectively set up your campaigns to ensure statistically significant results.
See how you can test creatives and themes individually for precise outcomes.

Time Stamps:
00:00 Why Your Demand Gen Tests Are Failing
00:51 Step-By-Step: Setting Up Google Ads Experiments
06:20 Why Traditional Testing Methods Don't Work
07:23 The Statistical Dashboard Most Advertisers Miss
08:53 What Top Agencies Test First For Maximum ROI
10:17 How To Implement These Tactics Today