Melon Mobile - The Marketing Disruptor South Africa Didn't See Coming
Автор: InnoStation
Загружено: 2025-01-13
Просмотров: 107
Описание:
Join us as we dive into the creative and disruptive campaign strategies of Melon Mobile, South Africa's digital telecom trailblazer. From humorous partnerships to bold billboard ads, here's how they are shaking up the market.
High-profile partnerships with sports figures and online personalities to boost reach.
Focus on smashing traditional mobile industry practices with customer-centred service.
Creative strategies born from a small team, free from the traditional boardroom vetting process.
Insights on balancing brand identity with innovative campaigns on a limited budget.
Successful and amusing billboard campaign integrating traditional and digital media.
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