2025 Digital Video Ad Spend & Strategy Report

Автор: IAB - Interactive Advertising Bureau

Загружено: 2025-08-20

Просмотров: 88

Описание: In this episode, IAB Pulse Host Chris Bruderle is joined by Disney's Amy Lehman and Innovid's Dan Mouradian to unpack the evolving definition of TV, how CTV is unlocking new opportunities for SMBs, and why ad success is shifting to bottom-funnel business outcomes. Learn how platforms and tech partners are adapting in this new era of streaming advertising.

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2025 Digital Video Ad Spend & Strategy Report

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