Paid Traffic - How to Get the Most Out of Your Paid Ads | Module 1

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Paid Traffic - How to Get the Most Out of Your Paid Ads | Module 1
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📒 Video Notes:
Traffic to your site driven through paid advertisements, promotions, or campaigns. These can be ads placed on Google, social media, websites, within apps, or anywhere else a customer may see ads on the web

If a business wants to rank higher on a SERP, they can pay for better ad placements within the ad sections. Businesses might use paid campaigns if they have something to do with a topic that’s trending or when they can dominate a keyword. When a person searches for that keyword, the ad for your site would come up and they could click on it.

This kind of advertising is often paid for based on CPC, or cost per click. That means the advertiser pays for the amount of traffic going to their page because of this ad. Depending on how many times an ad is clicked on, this type of campaign can get expensive, fast.

Other kinds of paid traffic campaigns include:

Pay Per Acquisition (PPA)
Cost Per Thousand Impressions (CPM)
Advertisements on banners of websites
By diversifying how businesses reach customers, they can better reach their target consumers. This often means combining tactics to get paid, referral, and organic traffic.

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⌛Video Timeline:
0:00 Intro
0:50 Facebook Ad Campaigns
1:00 Marketing Objective
3:40 Special Ad Category
4: 18 Split Testing
5:56 Audience
9:51 Placements
11:00 Budget Options
13:21 Ad creation
18:14 The Ultimate Lead Machine










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How To Make $100 Per Day Using Paid Traffic | Make Money Online
Paid Traffic Mastery Certification w/Kasim Aslam
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