Loving Foods - What fermented food taught us about health & business

Описание: In this conversation with Loving Foods we talk about the role fermented foods play in health, what rebranding can do for your business & what it’s been like building the UK’s largest organic fermented foods brand in the UK, all starting in a back garden…& all without investors.

www.lovingfoods.co.uk
@lovingfoodsuk

00:00:00 Intro
00:00:16 What were you eating before fermented food?
00:00:41 How did you get into eating well?
00:04:23 The beginning of fermented foods in the UK
00:04:40 The benefits of fermented foods
00:07:54 The body is a complex system
00:08:23 The importance of finding balance for good health
00:09:39 Getting kids to eat well
00:11:34 Benefits of fermented foods for kids
00:12:26 Your body will tell you what you need to eat
00:13:46 Is sugar good or bad?
00:17:13 Loving Foods was created for healthy eating
00:19:10 Why it's important to use organic ingredients
00:20:55 The origins of Loving Foods as a healthy food brand
00:23:00 Making Loving Foods products as healthy as possible
00:23:51 What plastic does to fermented foods
00:26:03 How Loving Foods business started
00:29:51 Early days selling on market stalls
00:31:34 Have the recipes changed since the beginning?
00:32:08 How do you decide on new products?
00:34:01 How did you sell to people who didn't know what fermented foods were?
00:36:35 Is there a limit to how big you can grow while keeping quality the same?
00:38:31 How do brands scale while staying true to their values?
00:41:07 How do you know how active the cultures are in your products?
00:42:41 Building a business without funding
00:44:26 How long have you been selling internationally?
00:46:21 Distributors or in house sales team?
00:48:36 Dealing with competitors
00:50:35 Are your customers focused on health of product?
00:51:57 Is following a trend good for business?
00:53:23 Can the fermented products category still grow?
00:55:08 What do you think of food in supermarkets?
00:57:12 Where are you looking for growth now?
00:58:10 Do you see yourself working with the national supermarkets?
01:00:15 Loving Foods' brand values
01:03:11 How rebranding increased sales
01:05:02 Benefits of producing in the UK
01:06:44 Favourite fermented food?