Keynote: Unlocking the Power of DOOH for a 360-Campaign Strategy
Автор: MediaPost Live
Загружено: 2024-04-09
Просмотров: 251
Описание:
This session dives into the practical lessons and expert tips used by a leading functional soda brand, OLIPOP, to craft a successful 360-campaign strategy that seamlessly integrates DOOH advertising. Explore the brand’s journey – from initial OOH exploration to building a national DOOH tour and achieving impressive results. Attendees will learn how they strategically integrated DOOH within their broader OOH strategy, tested, planned, and measured its impact alongside their digital efforts, to ultimately create a cohesive brand experience across all channels.
KEYNOTE
Sarah Leidy Kelly, Director of Integrated Media, OLIPOP
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