Google Ads AI Max Campaign Experiments

Описание: AI Max for Search is a new set of controls for Search campaigns that leverages Google's machine learning, but it might be a little scary to hand over the keys all at once. With Google Campaign Experiments, you can set up an A/B test of AI Max for Search in your existing campaigns before rolling it out. In this video, we'll walk you through how to set up those experiments and talk about some things you should keep an eye out for.

0:43 - How to Create a New Campaign Experiment
1:00 - What the Builder Looks Like if You Can Test AI Max for Search
1:35 - Which Campaign Are Eligible for AI Max Campaign Experiments
2:20 - Campaign Settings for AI Max Experiments
3:55 - Quick Recap of Text Customization and Final URL Expansion
5:44 - Time Frame for the Experiment
6:42 - What Happens When Your Campaign Experiment Ends

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