What Startups Get Wrong About Branding

Описание: Marketing Mastery: Integrating Strategic Marketing with Design

In this episode of CEO Authors, host Karl Taft interviews marketing expert Michael Pilla, founder of Pilla Creative Marketing.

Michael shares his journey from graphic design to strategic marketing, emphasizing the importance of showing up with an 'empty cup' and focusing on client discovery.

They discuss the unique challenges faced by startups and independent artists, the critical role of digital marketing, and leveraging AI as a tool for efficiency.

Michael also highlights his dual businesses, emphasizing his passion for helping arts organizations through Clicks for Ticks.

00:00 Introduction and Host Welcome
00:33 Guest Introduction and Background
00:47 Journey into Marketing
01:00 Challenges in Design and Marketing
02:30 Ideal Clients and Startups
04:16 The Intersection of Art and Business
12:39 The Role of AI in Marketing
17:01 Mindfulness and Business Practices
17:57 Unique Client Stories and Strategies
20:11 Collaborating with Local Communities
20:59 Advice for Aspiring Restaurateurs
22:21 Upcoming Projects and Innovations
23:09 Special Guest Question Round
24:24 Work-Life Balance Debate
25:11 Contact Information and Closing Remarks

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🎯 Learn more about Michael Pilla:
LinkedIn:   / mpilla  

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🎯 Learn more about Karl:
Website: https://www.karltaft.com
LinkedIn:   / kaleotaft  

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CEO Authors is a Media Brand Podcast by Epic Studio Group // Production by John Zyle Saavedra // Editing by Francis Warren Navarro //