How co-innovation and deep customer relationships drive repeat business and customer loyalty

Описание: Welcome to Sales Leaders Unscripted, the podcast where we explore real-world sales strategies, leadership lessons, and growth insights from top sales and business leaders. In this episode, host Justine Tindall sits down with David Yeaman, MPC | Molded Precision Components, a mechanical engineer and co-owner of a Canadian advanced manufacturing company.

David shares his journey from starting MPC in 2006 as a small prototype shop to scaling it into a globally recognized, vertically integrated, Industry 5.0–driven manufacturer serving automotive, medical, and consumer markets. He provides actionable insights into sales leadership, building trust-based customer relationships, hiring top talent, navigating economic uncertainty, and scaling a business sustainably.

Key discussion points include:

The story of David’s first sales and early challenges building MPC.

Why sustainable growth is about profit, culture, and people—not just revenue.

How co-innovation and deep customer relationships drive repeat business and customer loyalty.

Sales strategies that work in modern manufacturing vs. traditional approaches.

Leveraging social media and digital presence to attract top talent and customers.

Lessons learned from failed projects and managing the “messy middle” of growth.

Leadership strategies for scaling teams while maintaining speed, agility, and innovation.

How MPC navigates global trade disruptions, pandemics, and shifting market demands.

Why you should listen:
Whether you’re a sales leader, business owner, or entrepreneur in manufacturing or B2B industries, David’s insights show how innovation, integrity, and strategic thinking can transform both your sales strategy and organizational growth.

Connect with David Yeaman: linkedin.com/in/ceodavidyeaman

Subscribe to Sales Leaders Unscripted for more expert insights on sales leadership, scaling businesses, and growing profitable customer relationships.



I hope you enjoy this episode!
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– Justine and the Sales Leader’s Playbook podcast team

Visit Phoenix Coaching Works here: https://sandlertrainingsystems.com/bo...


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Welcome to Sales Leader’s Playbook, the podcast that dives into the minds of Ontario’s most driven owner-led businesses. Hosted by Paul Tindall, CEO of Phoenix Coaching Works, this show explores how entrepreneurs in industries from industrial supplies to software, agencies to manufacturing are building, leading, and selling in a constantly changing market. Each episode shares practical insights from business owners still in the trenches — covering lead generation, sales strategies, team management, operational challenges, and the growth lessons learned along the way. Whether you’re running a small sales team or leading a growing firm, Sales Leader’s Playbook delivers real-world stories and strategies you can apply to drive results, overcome obstacles, and seize opportunities.