Google Analytics 4 & Events Tracking WithTag Manager & Your Al Web App | Episode #14
Автор: buildersgrowthlab
Загружено: 2026-02-26
Просмотров: 5
Описание:
In Episode 14, Charlie and Conor take a hands-on approach to one of the most important parts of setting up analytics: event tracking in Google Analytics 4 (GA4) using Google Tag Manager (GTM).
After some weekend stories about concerts and mountain biking, the hosts jump into a practical, step-by-step walkthrough of how to correctly configure event tracking. Conor explains what events are in GA4, why the data layer matters, and how to track actions that go beyond simple page views like form fills or pricing page visits.
Listeners get a clear, real-world demo of installing Tag Manager, linking GA4 with a measurement ID, creating custom triggers and tags, and validating events in real time.
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