How To Cold Email Investors

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Here’s the thing: in many instances, cold emailing those investors can actually yield great results. There are many, many investors out there, like Mark Cuban, that are very well known for investing in companies that have emailed them cold without any type of preexisting relationship and that they actually took into a meeting, and they end up investing. In the video today, we’re going to cover what some of the things are that you can do to cold email investors and to optimize your chances toward getting a potential investment from them. With that being said, let’s get into it.

Chasing the right investors is critical because when you’re fundraising, you’re ultimately optimizing for time. What optimizing for time essentially is, is going after investors that are going to be more likely and more inclined to make an investment in your business.

What this means is, you want to go out for people that are investing in your segment, investors that are also investing in your geographic location, investors that also are essentially investing in your financing cycle. If you’re too early and they’re investing on a later stage, there’s not going to be a fit.

So, you want to go after those people that are inclined. The same thing as when I was talking about segment, if you’re in healthcare operating, you’re not going to go to investors that are investing in fintech. It makes no sense. They’re going to tell you no.

There are different ways at getting emails for investors. A really cool tool that I like is called hunter.io. What this website does is that you put the URL of the individual that you’re trying to target that works at the company or at that firm, and hunter.io is going to give you the exact name and the last name and whatever that email structure is so that you can copy and put it in your email with whatever body language that you’re putting. That’s a really good tool.

When you’re actually in front of investors, you’re actually trying to speak to them, get in front of them, and really create that excitement, there are different angles that you can use to your advantage in order to push things forward.

When you’re cold-emailing the investor, all you want to do is get them into the funnel. Basically, fundraising is just like a sales funnel. Essentially, that first cold email is going to lead to an introductory call. Once that introductory call happens, then there are going to be some materials that are exchanged. After those materials are exchanged, what’s going to happen is that you may meet them in person, or they may bring another partner on their firm or someone else that they trust to take a look at the deal, to meet you, and things like that.

Once that first in-person meeting happens, then you go into what I call the follow-up game. You’re telling them right now that you’re here, and then over the course of time, they need to see that you’re executing and that those dots are connecting. Every couple of weeks, you’re going to be reaching out with a follow-up email telling them the great feedback that they gave you and how you’ve been implementing it, and also, perhaps milestones that you’re achieving, or press mentions, or things of that nature that are really exciting to them.

Eventually, one of those investors that you’ve been engaging with are going to be stepping forward, and they’re going to be like, “Hey, by the way. Are you looking for a lead investor?” because always remember that you’re going for advice. As the saying goes, “You go for money; you get advice.

You go for advice; you get money twice.” So always go for advice. When you’re engaging in like 50 of those investors, and then one of them says, “Are you looking for money?” At that point, you strike, and you say, “It would be such an honor to have someone like you leading a round.”

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