The Psychological Trick Behind Every Great Ad - Richard Shotton

Описание: The Psychological Trick Behind Every Great Ad is revealed by Richard Shotton in this must-watch episode of The Places We’ll Go Show. If you want to know why some ads go viral, stick in your memory, and drive real behaviour—this is the psychology behind it. Shotton, a leading voice in behavioural science and author of The Choice Factory, breaks down the hidden biases that make ads work (or fail) and how smart marketers use psychology to get noticed.

We dive deep into marketing psychology explained:
00:00 – Introduction
02:35 – The Most Common Biases in Marketing (Explained)
06:06 – How Pricing Affects Perception and Sales
09:02 – What Neuroscience Reveals About Marketing Effectiveness
12:56 – Social Proof in Advertising – When It Works (and Fails)
17:29 – Why Being Noticed Is More Important Than Being Liked
27:55 – Why Authenticity Beats Perfection in Brand Messaging
30:41 – The IKEA Effect – Why Customers Value What They Build
34:09 – Moments of Truth: Key Points in the Customer Journey
38:22 – The Future of Marketing Psychology and Behavioural Science
42:41 – Career Advice for Future Marketers from Richard Shotton

Whether you're a brand strategist, marketer, or just obsessed with why we buy what we buy—this is a behavioural science masterclass with one of the best in the game.

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