34 - Ed-ventures in Marketing: The power of niching down

Описание: In this episode, host Catryn Becker and guest Katie Stoddard take us on a fascinating 'ed-venture' through the world of education marketing. It's a story about finding your path and purpose, beginning with her career as a middle school teacher and culminating in her transformation into a marketing maven.


Discover how Katie's path from the classroom to the boardroom was profoundly shaped by the wisdom of Warren Buffett, who famously advised, "Invest in what you know." You'll learn how this simple yet powerful mantra led Katie to embrace niche marketing in the education sector, and the remarkable results that followed.


We delve into the strategies that enabled Katie to not only survive but thrive in a competitive market, and how her business, Ed2Market, has become a beacon of success in helping education companies find their voice and impact their audience. Join us as we explore the art of 'niching down,' uncover the secrets of education marketing, and celebrate the 'ed-venture' that led Katie Stoddard to make her mark in this ever-evolving industry.


About Katie Stoddard


Katie Stoddard is a seasoned marketing professional and agency owner with a strong background in K-12 education. With extensive experience in educational publishing and professional development, Katie has successfully transformed brands and led content development for industry-leading companies like Voyager Sopris Learning, Houghton Mifflin Harcourt, Corwin, and mindSpark Learning. Her expertise lies in crafting effective marketing strategies that resonate with educators and drive growth for educational businesses.


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Contact Catryn Becker: 

• Work with Catryn (https://optimizewe.com/)
• LinkedIn (  / coachwithcat  )
• Facebook (  / catrynw  )
• QP (https://qp.me/CatBecker/optimizewe?r=...)
• YouTube (   / @thegoodbadanduglyofbusiness  )
• Instagram (  / relax_with_catryn  )
• Email (mailto:[email protected])

Contact Katie Stoddard: 

• Ed2Market (http://www.ed2market.com)
• LinkedIn (  / katie-stoddard-6021aa35  )
• Sloyd Experience (https://www.sloydexperience.org/)