Turn less traffic into more revenue

Описание: 00:00 - Turn less traffic into more revenue
06:15 – From Yellow Pages to Google: how search behavior shifted from physical directories to keyword queries
09:03 – The rise of keyword query language (“best ice cream near me,” etc.) and why it worked
12:22 – AI platforms enter the scene: ChatGPT, Google’s AI Overviews and AI Mode
15:08 – Natural‐language search explained—and why “lazy” users will push AI adoption
18:04 – Search engines become semantic (meaning-based) rather than purely lexical (keyword-based)
21:17 – Vector embeddings demystified: how meaning is turned into numbers under the hood
24:33 – Engineering relevance into your content for optimal AI search performance
26:50 – Why traditional SEO tools (keyword targeting, domain authority scores) fall short today
29:05 – Two tiers of SEO projects: small automated tasks vs. large human-led engagements
31:42 – Which classic SEO services endure (local SEO) and which must evolve (top-of-funnel blogs)
34:10 – Live demo of Google AI Mode via Google Labs and how it feels like a conversational agent
36:55 – Generative retrieval vs. ranking algorithms: the fundamental difference in AI Mode
39:28 – Educating LLMs through co-citations, digital PR, and semantic density
42:12 – Content fragments for AI search: semantically dense page elements, call-outs, Q&A boxes
44:45 – New writer profiles: AI-savvy analysts and PR experts replacing traditional storytellers
47:03 – Interactive decision-support tools (calculators, configurators) as the next SEO content frontier
49:27 – Example: an SEO ROI calculator on your site to boost engagement and direct conversions
51:56 – Building your own audience (weather.com model) to bypass intermediaries like Google
54:12 – Key KPIs for AI-focused SEO: tie everything back to revenue, customer acquisition, branded traffic

Why this matters

This webinar will show you how to pivot from traditional SEO tactics to strategies designed specifically for AI search experiences, which prioritize high-intent visitors over sheer traffic numbers. Here’s your chance to get an actionable game plan for 2026 to realign your SEO to not only survive but also thrive, by driving more meaningful engagements, qualified leads, and higher revenue from fewer, more targeted visitors.


What we’ll cover

How to target search intent (not keywords) to optimize for conversions
New strategies for expanding your organic reach beyond Google
How to pivot your SEO strategy from traffic volume to high-intent visitors