Remedial Measures to the problems of Agricultural Marketing in India

Описание: Andhra pradesh Intermediate Economics
Agricultural Marketing in India: Defects and their Remedial...

Defects of Agricultural Marketing in India:

Following are some of the main defects of the agricultural marketing in India:
1. Lack of Storage Facility:
There is no proper storage or warehousing facilities for farmers in the villages where they can store their agriculture produce. Every year 15 to 30 per cent of the agricultural produce are damaged either by rats or rains due to the absence of proper storage facilities. Thus, the farmers are forced to sell their surplus produce just after harvests at a very low and un-remunerative price.
2. Distress Sale:
Most of the Indian farmers are very poor and thus have no capacity to wait for better price of his produce in the absence of proper credit facilities. Farmers often have to go for even distress sale of their output to the village moneylenders-cum-traders at a very poor price.
3. Lack of Transportation:In the absence of proper road transportation facilities in the rural areas, Indian farmers cannot reach nearby mandis to sell their produce at a fair price. Thus, they prefer to sell their produce at the village markets itself.
4. Unfavourable Mandis:
The condition of the mandis are also not at all favourable to the farmers. In the mandis, the farmers have to wait for disposing their produce for which there is no storage facilities. Thus, the farmers will have to lake help of the middleman or dalal who lake away a major share of the profit, and finalizes the deal either in his favour or in favour of arhatiya or wholesalers. A study made by D.S. Sidhu revealed that the share of middlemen in case of rice was 31 per cent, in case of vegetable was 29.5 per cent and in case of fruits was 46.5 per cent.
5. Intermediaries:
A large number of intermediaries exist between the cultivator and the consumer. All these middlemen and dalals claim a good amount of margin and thus reduce the returns of the cultivators.
6. Unregulated Market’s:
There are huge number of unregulated markets which adopt various malpractices. Prevalence of false weights and measures and lack of grading and standardization of products in village markets in India are always going against the interest of ignorant, small and poor farmers.
7. Lack of Market Intelligence:There is absence of market intelligence or information system in India. Indian farmers are not aware of the ruling prices of their produce prevailing in big markets. Thus, they have to accept any un-remunerative price for their produce as offered by traders or middlemen.
8. Lack of Organisation:
There is lack of collective organisation on the part of Indian farmers. A very small amount of marketable surplus is being brought to the markets by a huge number of small farmers leading to a high transportation cost. Accordingly, the Royal Commission on Agriculture has rightly observed, “So long as the farmer does not learn the system of marketing himself or in co­operation with others, he can never bargain better with the buyers of his produce who are very shrewd and well informed.”
9. Lack of Grading:
Indian farmers do not give importance to grading of their produce. They hesitate to separate the qualitatively good crops from bad crops. Therefore, they fail to fetch a good price of their quality product.
10. Lack of Institutional Finance:
In the absence of adequate institutional finance, Indian farmers have to come under the clutches of traders and moneylenders for taking loan. After harvest they have to sell their produce to those moneylenders at unfavourable terms.

Remedial Measures for Improvement of Agricultural Marketing:

Improvement of the agricultural marketing in India is utmost need of the hour.
The following are some of the measures to be followed for improving the existing system of agricultural marketing in the country:
(i) Establishment of regulated markets.
(ii) Establishment of co-operative marketing societies.
(iii) Extension and construction of additional storage and warehousing facilities for agricultural produce of the farmers.
(iv) Expansion of market yards and other allied facilities for the new and existing markets.
(v) Provision is made for extending adequate amount of credit facilities to the farmers.
(vi) Timely supply of marketing information’s to the farmers.
(vii) Improvement and extension of road and transportation facilities for connecting the villages with mandis.
(viii) Provision for standardisation and grading of the produce for ensuring good quality to the consumers and better prices for the farmers.
(ix) Formulating suitable agricultural price policy by the Government for making a provision for remunerative prices of agricultural produce of the country.
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