Behind the Pages: Page 3 — After a Financial Crisis

Описание: Behind the Pages: Page 3 goes straight into a scenario that can hit faster than anyone wants to admit: when a “normal” cash crunch quietly becomes a full-blown financial crisis. In this session, Laura O’Connor (CFMA Membership Director) and Sal Marino (Managing Editor of CFMA Building Profits and Director of Communications) sit down with author Tori Terrell, CCIFP, to unpack what happens when the countdown starts — a $3M line of credit with only $300K available, payroll and AP deadlines closing in, and the team needing answers now.

Tori walks through the early warning signs, the first all-hands moves that matter, and the process gaps that create blind spots (estimating misses, billing limitations, accounting cutoff issues, long-term retainage, straying from the company’s niche — and how quickly that combination can turn into a perfect storm). The conversation also gets practical fast: monthly close cadence, WIP discipline, dashboards that actually get used, forecasting time horizons, and what banks are really reacting to when they call an urgent meeting.

We also hit the “protect the cash” layer — controls and fraud prevention that teams can implement in phases, including purchasing card guardrails, statement review separation, and positive pay. And the best part? The Q&A is packed with real-world questions from peers (from forecasting tools and ERP transitions to controller hiring advice), with Tori keeping it candid, tactical, and doable.

If you take one thing from this episode, it’s this: cadence creates clarity — and clarity buys you options.

👇 Engagement corner (don’t be shy):

Do you close internal financials by the 15th each month — yes or no?
What’s your current cadence for job reviews: monthly, quarterly, or “CPA-only”?
If a cash crunch hit tomorrow, what’s the first move your team would make — triage cash, call the bank, or gather facts?

If this was helpful, drop a comment with your biggest takeaway and share it with someone who lives in WIP, cash flow, or covenant land.

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