Shaping Choices: the Role of Choice Architecture in How We Make Decisions

Описание: Speaker:
Eric Johnson - Director, Center of the Decisions Sciences, Columbia Business School

Summary:
Eric Johnson will share insights from his world-leading research exploring how choice architecture (the way choices are presented) influences decision-making. He will discuss the concept of choice architecture and its impact on our decisions, highlighting how and why subtle factors can lead to better or worse outcomes. The session will also cover practical applications of these principles in various fields, including public policy, business, and personal decision-making.

The Behavioural Exchange 2025 was hosted by the Behavioral Science Group, the Behavioral Insights Team (BIT) and the Center for Behavioral Institutional Design at NYU Abu Dhabi.