Designing Magic at Acorn Glade: Guest Experience, Community, Direct Bookings (and Alpacas)

Описание: In this Host Planet Playbook episode, we head to Acorn Glade near York in the UK to speak to Wendy Wilkinson Coe.

Wendy shares her STR journey into glamping, how she’s crafted a standout guest experience (from wildlife moments to thoughtful touches), and what she learned at British Airways about service that truly lands.

We dig into location challenges and opportunities, working with the local community, defining ideal guests, and how she’s flipping the script on direct bookings. If you’re building a nature-led stay with five-star hospitality, this one’s packed with practical tips and inspiration.

0:00 Episode starts
1:43 Acorn Glade
2:10 Wendy’s short-term rentals journey
3:50 Glamping
4:41 How Wendy has developed the guest experience at Acorn Glade
5:31 Wendy’s top tips for delivering a great guest experience
7:30 What Wendy learned from her work with British Airways
8:19 The challenges and opportunities in Wendy’s location
9:28 The importance of good relations with the local community
10:40 Wildlife and the unique selling points of Acorn Glade
12:23 Ideal guests
13:39 Biggest lesson learned
15:03 The joy of meeting such a diverse group of people
15:51 Flipping the script on direct bookings
17:01 Quickfire questions
20:03 Shout-outs: Sarah Orchard and Paul Anderson
20:17 Ultimate goal for the business

Acorn Glade: https://acornglade.co.uk/

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