Unit 3 - Market Research and Target Markets - Entrepreneurship

Описание: Welcome to Unit 3: Market Research & Target Customers from my Business Teacher’s Toolkit, Entrepreneurship course.

In this video, I walk you through exactly how to teach Unit 3 in your classroom. This unit helps students understand who their business is actually for by focusing on target customers, customer personas, value propositions, and market research.

Students apply each concept directly to a business of their choosing, making this unit work both as part of a semester-long entrepreneurship project or as a standalone market research unit.

In this unit, students will:
• Define a clear target customer
• Create a customer persona
• Write a value proposition
• Practice basic market research
• Analyze competitors and pricing expectations
• Refine their business idea based on customer feedback
• Prepare and deliver a Guppy Tank (Shark Tank–style) pitch

Unit 3 includes:
• Editable Google Slides
• Student guided notes
• Market research practice activities
• Customer persona and value proposition development
• Optional hands-on target customer activity
• Guppy Tank pitch framework
• Pitch day rubric
• Printable judge feedback forms
• Unit quiz with answer key
• Teacher guide with pacing and implementation tips

Who this is for:
Intro to Business
Entrepreneurship
CTE Business Pathway
Project-based learning classrooms

How this video is used:
• Teacher walkthrough of the full unit
• Support for absent students
• Preview before classroom delivery

Find the full Unit 3 resource here:
https://www.teacherspayteachers.com/P...

Business Teacher’s Toolkit
Ready-to-teach. Real-world. Student-engaging.