How to use SEO to reach your target customers?

Описание: The biggest mistake you can make when planning your SEO strategy is ignoring your buyer persona. There’s no upside whatsoever to this.

At best, you’ll be throwing darts in the dark—

creating content that might rank for some keywords
…but fails to resonate with anyone.

At worst, you’d be burning money on content that doesn’t convert.

Want to learn about SEO persona and a quick way to create one that works? Watch this video.