This Girl Can: The Ad That Changed Sport Forever
Автор: Qbohrofficial
Загружено: 2025-08-26
Просмотров: 133
Описание:
In 2015, Sport England broke the mold with This Girl Can — a fearless campaign that celebrated real women in sport. No filters. No perfection. Just sweat, grit, and joy.
Set to Missy Elliott’s “Get Ur Freak On,” it tackled fear of judgment and sparked a nationwide movement that inspired millions of women to get active on their own terms.
Created by FCB Inferno (now FCB London), directed by Kim Gehrig, and powered by authenticity — this campaign proved that representation isn’t just good marketing, it’s cultural change.
👉 Watch how This Girl Can rewrote the rules for women in sport.
#ThisGirlCan #CampaignThrowback #SportEngland #MarketingCaseStudy #Advertising #inspiration
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