From MQLs to Buying Groups with Forrester
Автор: Forrester
Загружено: 2025-11-14
Просмотров: 81
Описание:
In this video, Jeremy Schwartz, senior manager of global lead management and strategy at Palo Alto Networks, shares how collaborating with Forrester has transformed the company’s marketing strategy. By shifting focus from marketing-qualified leads to buying groups, Palo Alto has driven substantial revenue growth. Watch the full video to learn more about this transition and how Forrester supported the Palo Alto team through each step.
Read more about Forrester and Palo Alto Networks here: https://forr.com/3XocpRs
Read more about how Forrester helps B2B marketing leaders here: https://forr.com/3LYvuah
Read more about Forrester Decisions for Demand & ABM here: https://forr.com/4qYw7AM
Chapters:
0:00 - Introduction By Jeremy Schwartz
0:10 - Identifying Common Marketing Challenges
0:40 - Forrester’s Conference Breakthrough
1:00 - Pilot Success And Revenue Impact
1:39 - Forrester’s Support And Solutions
Transcript Excerpt:
“We started to see bigger close rates, and that was really amazing. We saw a closed-won happening with buying groups at about a 17% increase over those without.”
#Forrester #B2BMarketing #BuyingGroups
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