Top Story: Home Credit PH’s radio program aims to boost financial literacy of the underserved
Автор: MARKETECH APAC
Загружено: 2022-07-01
Просмотров: 1841
Описание:
Home Credit, the consumer finance company in the Philippines, recently forayed into delivering radio content. Called 'Payo Para sa Life' or 'Advice for Life', the AM radio program aims to boost the financial literacy of the underserved Filipinos through useful and insightful content.
Watch our interview with the company's CMO Sheila Paul who shared with us more about the launch as well as giving her insights into the broader state of financial literacy among Filipinos.
The conversation is now also streaming on Spotify: https://spoti.fi/3R3Zlwn
#financialliteracy #radio #philippines
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00:00 - Intro
01:03 - Financial literacy radio program
02:47 - Why target the underserved sectors?
04:19 - Why radio?
05:38 - Measuring the program’s success
06:31 - Pain points of financial literacy for Filipinos
08:45 - What makes Home Credit unique
10:11 - Promoting BNPL services
11:46 - What’s next for Home Credit
13:02 - Advice on producing educational content
14:03 - Outro
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