Podcast: Debunking Freelancing Delulu with MK Bertulfo

Описание: Today's Guest.
MK Bertulfo - CEO & Founder, FHMoms
MK Bertulfo is a multi-awarded social entrepreneur, startup founder, and mentor, best known for building one of the Philippines’ most impactful community-led ventures.
She is the CEO and Founder of Filipina Homebased Moms (FHMoms), the first and largest freelancing and digital work community for Filipina moms, with over 540,000 members worldwide. Under her leadership, FHMoms has grown from a grassroots initiative into a SEC-registered social enterprise delivering training, talent pipelines, AI literacy programs, and employment opportunities for freelancers, founders, and MSMEs across the country.
MK began her career in the freelancing industry as an Email Support Specialist, Social Media Manager, and General Virtual Assistant, serving multiple direct clients across the US, Australia, Europe and Asia. This early hands-on experience gave her a deep, practical understanding of remote work, global clients, and digital operations.
Today, while she no longer works as a virtual assistant, MK serves as a remote Marketing Consultant for several startup companies and digital agencies, advising on brand strategy, growth systems, go-to-market execution, and community-led marketing. This transition from execution to strategy strongly shapes her work as a founder, mentor, and ecosystem builder.
MK is a finalist of The Final Pitch Season 4 and a cohort alumna of leading local and global startup and leadership programs including the AIM-Dado Banatao Incubator, PhilDev Foundation ISIP, Ashoka, Facebook Accelerator, Alibaba programs, YouthLed, and multiple ASEAN and regional innovation initiatives. These experiences shaped her strong focus on validation, impact measurement, governance, and sustainable scaling.
Beyond FHMoms, MK is a co-founder, strategic partner, and advisor to several mission-driven startups across recruitment, healthcare, and education, where she contributes expertise in community growth, digital empowerment, and go-to-market execution. She is also a Business and Career Trainer, Speaker, Startup Advocate, Affiliate, and Ambassadress of local and international brands.
As a mentor, MK supports early-stage founders in refining ideas, building viable business models, designing customer-centric solutions, and scaling with purpose. She is deeply passionate about helping stay-at-home moms, corporate professionals, OFWs, and youth succeed as freelancers and entrepreneurs, proving that sustainable income and family life do not have to be mutually exclusive.