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MSX LIVE | Sales Boost
Автор: MSX International
Загружено: 2025-09-03
Просмотров: 176
Описание: In this expert talk, host Anne Havekost is joined by Dirk Bott from MSX and special guest Pedro Garcia, Founder & CEO of LH Business Development and former MD for SAIC-MG, Spain & Portugal. Together, they explore how disruptors are reshaping automotive sales across Europe, the mounting pressure on established OEMs, and the valuable lessons both sides can learn from each other to foster sustainable growth in a rapidly evolving market.
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