Quantitative and Qualitative Research Explained with Real-Life Examples | Research Methods

Описание: Understanding research methods is essential for academic success and professional projects. In this video, we break down quantitative and qualitative research in simple terms and show how each method works with real-life examples. Whether you are a student, researcher, or just curious about research techniques, this guide will help you understand the differences and applications of these two major research approaches.

What is Quantitative Research?
Quantitative research focuses on numerical data and statistical analysis. It uses measurable data to formulate facts and uncover patterns. For example, if you conduct a survey to find out how many people prefer online shopping over in-store shopping, you’re using quantitative research. This method is often applied in fields like economics, psychology, and social sciences for large-scale data analysis.

What is Qualitative Research?
Qualitative research deals with non-numerical data such as opinions, experiences, and emotions. It helps in understanding the ‘why’ and ‘how’ of human behavior. For instance, if you conduct interviews to explore why people prefer online shopping over physical stores, you’re using qualitative research. This method is widely used in education, sociology, and marketing to gain in-depth insights.

In this video, we will cover:
• The key differences between quantitative and qualitative research
• When to use each research method
• Examples of quantitative and qualitative research in real-world scenarios
• The strengths and limitations of both methods
• Tips for choosing the right research approach for your project

If you’ve ever wondered which research method is right for your thesis, dissertation, or professional project, this video will give you clear guidance.

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