Built to Scale: Strategy That Performs with Chelsea Grayson
Автор: Lara Schmoisman
Загружено: 2025-07-01
Просмотров: 887
Описание:
In this episode of Coffee Nº5, Lara cuts through the noise with Chelsea Grayson—a three-time CEO, powerhouse board member, and legal mind behind some of the biggest brand transformations in fashion, CPG, and tech.
From American Apparel and True Religion to Beyond Meat and Xponential Fitness, Chelsea’s story isn’t about overnight success—it’s about sharp decisions, relentless execution, and knowing exactly when to scale (and when to stop).
They dig into why performance marketing trumps vanity branding, what founders get wrong about growth, and why a strong board isn't a luxury—it's a necessity.
If you’re tired of buzzwords and ready for real business strategy, this one’s for you.
🎯 Key Takeaways:
✔️ Why hiring too fast after one "good season" could tank your brand.
✔️ The real cost of expanding your footprint—and how to avoid lease regret.
✔️ What founders must understand about content creation in 2025.
✔️ The influencer vs. content creator vs. brand ambassador debate—what actually works.
✔️ Why celebrity brands flop (even with millions of followers).
✔️ What a real board does—and why you need one sooner than you think.
📲 Connect with Chelsea Grayson:
🔗 LinkedIn: / chelseagrayson24
💡 Follow The DARL for more no-fluff strategy and leadership content:
📸 Instagram: / thedarlagency
👍 Facebook: / thedarlagency
💼 LinkedIn: / about
🐦 X (Twitter): https://x.com/thedarlagency
🌐 Website: https://thedarl.com/
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