Influencer Marketing - How to select the right influencer for your brand

Описание: Influencer marketing today has become a core of brand marketing with people trusting influencers almost 4x of what they trust brands. Instagram clearly stands out as the key platform today for influencers and according to a report by#hashoff — 80% influencers are active on Insta vs. about 30% on Facebook. Also micro influencers on Instagram (between 1K-10K followers) can end up have an engagement rate of almost 20% — Today via using apps like Insta Tracker, it is very easy to acquire followers and likes for free and so the question for brand marketers is how to identify if an Instagram influencer is real. The first thing I do is follow them and scan their profile — Here are the tops things to look out for when selecting an influencer.

Quality of their Followers
IG Audit https://igaudit.io/
Social Blade - www.socialblade.com

Quality of comments

Other Influencers who follow them

-Brands they associate with - The key is to look for influences who endorse brands which have a similar TG as yours but not the same product category.

Descriptions and content diversity

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