The Fall of Avon: How a Beauty Icon Went Bankrupt?
Автор: Business Buzz
Загружено: 2026-01-18
Просмотров: 6
Описание:
For decades, Avon wasn’t just a makeup company; it was a neighborhood ritual: a knock on the door, a catalog, and products sold by someone you actually knew. But as shopping shifted from door-to-door to tap-to-buy, Avon’s once-powerful model became a major weakness.
In this video, we break down what changed, why Avon couldn’t keep up with faster-beauty competitors, how scandals and messy ownership shifts drained focus, and how debt and lawsuits pushed the brand into bankruptcy. The biggest lesson: even the most loved legacy brand can lose its future if it doesn’t evolve with the market.
Timestamps:
00:00 - Avon’s Mystery: From Iconic to Fighting Survival
00:34 - Expose the Weakness: The Door-to-Door Model Fails
01:19 - Watch the Market Shift: Sephora, Ulta & Online Win
01:54 - Track the Chaos: Scandals, Restructures & Split Deals
02:42 - Breakdown the Collapse: Debt, Lawsuits & Bankruptcy
#avon #businesslessons #branddecline #bankruptcy #beautyindustry #marketingstrategy #businesscasestudy
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