Why Is Mastercard’s Sonic Branding Strategy More Than Just Noise?
Автор: Brandata
Загружено: 2019-03-01
Просмотров: 4163
Описание:
Marketing Is Broken #029 – Read the expanded blog post and download a bonus branding resource for free here: https://www.brandishinsights.com/blog...
It’s a big year for MasterCard. First, they dropped their name from their logo. Now, they rolled out a sonic brand identity. Is that just a fancy way of saying they made a new jingle or was this a textbook audio branding strategy? Stick around to find out.
Featured links:
https://www.marketingweek.com/2019/02...
• Audio Press Release
• Mumbai
• MasterCard's Chief Marketing Officer, Raja...
• Taxi
https://www.emarketer.com/Article/See...
https://www.theguardian.com/music/201...
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