Is CTR Dead? The Future of Measurement (Debate) | Inventory Talks 2025
Автор: Picnic
Загружено: 2026-01-27
Просмотров: 5
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Picnic hosts a rapid-fire debate on the metric that won’t die: CTR. Featuring: Clare Ritchie (OMG), Olive Adu (teamX), Vicky Farley (Goodstuff), and Emma Glenn (Spark Foundry). The panel responds TRUE/FALSE to five provocative statements about measurement, and digs into why CTR is still used, where it helps (and misleads), and what should replace vanity metrics across brand and performance.
Download the Age of Quality for more programmatic insights: https://eu1.hubs.ly/H0rgHdq0
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