'Culture informs everything' | Power of Agency Brands with Quiet Storm

Описание: In this interview Creativebrief’s Stephanie Nattu chats to Rania Robinson, CEO and Partner at creative agency Quiet Storm, all about what makes a strong agency brand, what makes Quiet Storm different and how the agency landscape has changed in the last 10 years.

This interview is part of our ‘Power of Agency Brands’ interview series where we talk to some of the top advertising agencies about their own approach to building a strong agency brand, why they personally think it’s important to build up their brands, which other agency brands they admire and more.

You can check out our ‘Power of Agency Brand’ interview series hub for key takeaways here: https://www.creativebrief.com/news/po...

About us:
Creativebrief is a marketing intelligence platform and next generation agency search consultancy. We bring together many of the world’s most ambitious brands and agencies, to create their most powerful and progressive work.

Find out more about how we work with agencies: https://content.creativebrief.com/en/...
and how we work with brands: https://content.creativebrief.com/en-....

0:00 Introduction
0:30 Tell us about your agency brand
1:10 What makes your agency brand unique?
1:57 Why is it important for you to build your agency brand?
2:44 What makes an agency brand strong?
3:58 Is there a difference compared to 10 years ago?
5:11 What would be your number one tip for building a strong agency brand?
5:48 What are your wider plans for the rest of the year for your agency brand?
7:52 So which agency brand do you most admire and why?
8:26 How do ESG Frameworks inspire or build into creating strong agency brands