The ONLY content strategy EDM Producers & DJ's need in 2026

Описание: 👉 Join the upcoming live event: https://modernheadliner.com/unleashd-...

In this episode of the Modern Headliner Podcast, Zack Gray sits down with Nick Ruffalo — SVP of Digital Marketing & Audience Engagement at Big Loud Rock and founder of Unleashed — to break down what it really takes to build a music career in 2026.

Nick has helped generate hundreds of millions of organic views and streams for artists, and in this conversation, he shares the exact mindset, systems, and strategies behind sustainable growth in today’s industry.

From content creation and branding to remix strategy, algorithms, and building the right team, this episode is a masterclass for any independent artist who wants to stop guessing and start building real momentum.

Plus, Zack and Nick announce a special upcoming live event for artists who want hands-on guidance.

🎯 If you’re serious about growing your fanbase, building leverage, and turning music into a real career — this episode is for you.

00:00 What a Real Brand Actually Is
00:26 Introduction – Zack & Nick
02:05 Why Most Artists Fail at Content
05:12 Momentum Beats Motivation
08:40 Treating Music Like a Business
12:15 Building the Right Team
15:45 Learning Every Role as an Artist CEO
19:30 Release Strategy: Originals vs Remixes
23:10 How to Test Songs Before Wasting Time
27:05 The 12-Post Testing Framework
31:40 Finding Winning Content Formats
35:55 “Signs of Life” in Your Content
40:12 The 4 E’s of Viral Content
45:20 How to Study Viral Videos
50:30 Using References Without Copying
55:10 Why Old Industry Advice Fails
59:05 Why Top 1% Advice Hurts Artists
01:03:15 Standing Out Visually
01:07:10 Playlists, Ads & Real Growth
01:12:40 How Spotify’s Algorithm Works
01:18:00 Post Everywhere Strategy
01:22:30 Staying Ahead of Trends
01:26:15 Why Artists Burn Out
01:29:50 Content as an Extension of Art
01:31:14 Live Event Announcement
01:33:41 Final Advice + Where to Find Nick

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