Tim Hortons Field: Hamilton Tiger-Cats Stadium Branding

Описание: Bringing the fan experience to life! The branding of Tim Hortons Field began with the request for an overall revitalization of the team’s graphics for the new stadium in 2014. Building on the striking Tiger-Cats brand, The Look Company set out to create an immersive environment worthy of the TiCats’ devoted fan base.

To facilitate the requirement for quick and easy updates, custom extrusions allowed for flexibility so that the team could swap out fabric prints with the change of corporate sponsors in specialty areas. Behind the scenes, in the stadium concourses, operations areas, corporate suites, locker room, and training facilities, branded elements were provided including SEG fabric prints, lightboxes, extrusions and custom graphic applications for area identification, and unique branding details.

The Look Company transforms stadiums, arenas, venues and sporting events by delivering innovative graphic systems in a wide range of applications. Our sport industry solutions focus around best-in-class, lightweight, reusable aluminum extrusions, and award-winning fabric prints with silicone edge graphics or SEG. Customized for any team or organized sporting event, this system allows The Look Company to produce a large volume and a diverse range of products. Contact us for a solution to enhance the fan experience.