ABM & AI: Driving B2B Growth Today and Tomorrow | OnBase Podcast

Описание: 🎙️ Bridging Short-Term Wins & Long-Term Growth in B2B Marketing | Shimon Ben Ayoun on the Future of ABM & AI.

Welcome to another episode of the award-winning OvenBase podcast! In this insightful conversation, host Paul Gibson sits down with Shimon Ben Ayoun, Co-Founder and Managing Director at Spot On Vision, to unpack the evolving landscape of B2B marketing.

🔥 What’s Inside This Episode:

Shimon’s journey from sales into B2B marketing leadership and the founding of Spot On Vision

Why alignment between sales and marketing is the make-or-break factor for successful ABM programs

How to balance quick wins with long-term pipeline growth through smarter ABM strategies

The changing role of sales in the modern GTM approach, especially as buyer behavior evolves

How AI is revolutionizing B2B marketing—from personalization at scale to actionable insights and smart selling

A sneak peek at the upcoming European ABM Forum and why it’s a game-changer for marketers across Europe

💡 Shimon also shares practical use cases for AI in his daily work, offers tool and book recommendations, and reflects on the importance of mindset and habits in driving fundamental transformation.

👉 Subscribe for more episodes featuring B2B leaders redefining how sales and marketing win together.

📲 Connect with Shimon Ben Ayoun:
  / shimonbenayoun  

🎧 Listen on Spotify | Apple Podcasts | YouTube | wherever you get your pods:
Spotify: https://open.spotify.com/show/7Hwa9es...
Apple: https://podcasts.apple.com/in/podcast...
Website: https://www.demandbase.com/podcasts/o...

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