60 Seconds with Tom Panos - Two Real Estate Markets - Inner and Outer

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Most real estate agents use a default language describing how the market is and generally focusing on the confidence of buyers, volumes of listings, general economy and interest rates. Ironically, this market known as the outer market is totally independent of anything an agent can do. Example: agents do not control interest rates or the general economy. Conversely, the inner market is what goes on inside an agents head. These are things, real estate agents can control such as their attitude, prospecting and vendor management. In this 60 sec video Tom discusses this two tier market.