Episode 72: Industry Insiders - A Conversation with 1Oklahoma CMO Allie Miller
Автор: The Players NIL
Загружено: 2024-08-26
Просмотров: 52
Описание:
We are pleased to speak with Allie Miller, a sports and entertainment sponsorship professional, who specializes in Collegiate NIL.
As the CMO of 1Oklahoma, a newly formed entity, Allie and her team are using the NIL platform to help create and manage lifetime opportunities for University of Oklahoma athletes. She is an innovator in this space, using a holistic approach to brand building, networking, leveraging the celebrity created by college athletes, and connecting all of them to fans.
Please listen as Allie shares her story:
How she “cheated” the road to success by being a fan of winning teams
How sports are a microcosm of a larger cultural flashpoint
How one day at an ad agency is like three in any other industry
It took three iterations of NIL to meet us where 1Oklahoma is today.
Finding out who athletes are outside of their sport is what drives a real ROI for brands
How 1Oklahoma applies its knowledge to assist student athletes to build its brand and create opportunities.
Website: https://www.1oklahoma.com/
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