Kriston Sellier, President of id8agency.com

Описание: On this episode of Think Business & Sales…

I sat down with Kriston Sellier, President of id8agency.com, for a powerful conversation on branding, research, client experience, and intentional marketing in a world moving faster than ever.

Kriston has been leading her agency for over 25 years — and what she shared in this episode is the kind of guidance most leaders never get access to.

We unpacked:
-Why research-driven branding beats intuition alone.

-Why customer sentiment—not leadership opinions—reveals the real truth about your brand.

-Why today’s client experience demands that people feel seen and heard at every touchpoint.

-And the shocker: It takes 18 months to change someone’s mind.
(My new favorite statistic.)

Her three-year branding framework — alignment → acceleration → momentum — is the antidote to our instant-gratification world. And her message is clear: shortcuts cost companies millions. Process builds empires.

Top 3 Takeaways
1. Research beats ego.

Your customer tells you who you are — not your boardroom.
Brands that listen win. Brands that assume lose traction fast.

2. Consistency compounds.

It takes 17 touches just for someone to remember your logo.

Real brand change isn’t overnight. It’s disciplined, intentional, repeatable communication over time.

3. Messaging must come from people — not logos.

In B2B especially, audiences respond to humans, not corporate posts.

Thought leadership belongs to faces, not brands.

This episode is a must-listen for any leader, founder, or marketer trying to grow with intention — not noise.

THINK, SELL and LEAD BIG(GER)!
JD