George Eberstadt of TurnTo Networks with Tim Parry of Multichannel Merchant
Автор: Multichannel Merchant
Загружено: 2013-03-03
Просмотров: 273
Описание: George Eberstadt of TurnTo Networks takjs with Tim Parry of Multichannel Merchant during eTail West 2013. Eberstadt explains the shift in social commerce from a push-marketing strategy to a sharing strategy, why Amazon's addition of social Q&A helps validate social sharing as a standard, and what's next on the horizon for social media integration and innovation.
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