Sustainability vs. Brand Identity: Why your eye is lying to you! 🎨♻️
Автор: Packaging Has A Name
Загружено: 2026-02-12
Просмотров: 6
Описание:
I love recycled paper, but for brand colors, it can be a tough nut to crack. The moment you change the substrate, you change the rules. Whiteness, absorption, and surface structure all impact how your color is perceived.
In this video, I’ll show you why "gut feeling" isn't enough when you're moving to more sustainable materials. I'll explain how measurement and control technology allows you to switch substrates without putting your recognition at risk.
It’s about more than just looking good; it’s about professionalism and consistency at the point of sale. Because when you get it right, your customers don't see a compromise—they see a strong, responsible brand.
I’m Anni, and I’m obsessed with everything that makes packaging great. From haptic communication to cutting-edge finishing, I curate the world of modern packaging. Follow me for more!
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