Large Enterprise In-House SEO with Keith Goode of IBM
Автор: Robert O'Haver
Загружено: 2017-03-14
Просмотров: 103
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Search Talk Live welcomes Keith Goode back to the microphone to discuss the unique perspective of In-House SEO. Having moved back to an in-house role after working with SEOClarity as the Chief SEO Evangelist, Keith will talk about the comparative benefits and risks of being a large enterprise, the greater need to educate internal resources, the psychology of selling SEO and showing success, and how agencies and in-house SEOs can work together.
Keith has over a decade of experience in SEO, most of which has been spent in-house with companies like HomeAway, BDX, SpareFoot, and Dell. Currently, he is the SEO Manager for IBM’s Watson Customer Engagement. He also is a regular speaker for Pubcon in the U.S. and Cross Forum in Japan.
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