Engineering Creativity | Allen Gannett | TEDxGeorgiaTech

Описание: Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Saks Fifth Avenue, and the Home Depot. He will be speaking on the science behind creativity - can it be engineered? What if Creativity was a system, not a supernatural trait?

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx